A proposed role for Johannes Leonardo
Making AI a craft discipline — the same way art direction or copy is.
AI isn't going away.
In fact, this is only the beginning.
This role sits on the production side, embedded with creative teams, helping shape stronger, weirder, more distinctive work across every brand and brief.
Across brands and briefs as a collaborator, not a gatekeeper.
Owning the vision and quality bar while scaling execution through a bench of specialists.
Testing new tools and shipping a monthly internal report.
The living internal resource for tools, workflows, and brand-safe practices.
Monthly sessions to build AI fluency across the whole agency.
AI-driven concepts and demo work for pitches.
Case studies, awards, speaking, press, and personal platform.
Embedded with creative teams
R&D and playbook
Internal education
New business & visibility
Audit current AI usage across the agency. Meet every team. Understand the work, the gaps, and the opportunities.
Embed on active projects. Ship first tools report. Host the inaugural Lunch & Learn.
Publish v1 of the AI Craft Playbook. Establish the rhythm. Prove the model.